FROM REELS TO RETAIL: SOCIAL MEDIA’S ROLE IN PAKISTAN’S E-COMMERCE BOOM

In 2025, social commerce in Pakistan works well. It contributes not only to accelerating the hype of online shopping platforms in Pakistan like ARY Sahulat Bazar. But it also aids the Pakistani online shoppers to get what they really want. In short, social media platforms—are where the real action is happening for all. In recent times, online shoppers are discovering products not through search engines, but through: Instagram reels and stories TikTok product hauls and challenges Facebook marketplace listings YouTube influencer reviews WhatsApp business catalogs All this is happening because over 68% of Gen Z and millennials in Pakistan are now spending more time on social media platforms than anywhere else. Discovery to Purchase: The New Shopping Journey Gone are the days when online shoppers opt for the e-commerce platforms in Pakistan when they really need something. Now, things are different with latest trends making online buyers realize what they want before it turns into a need.