secondary packaging

Secondary packaging refers to the outer packaging that protects and groups individual product units for easier handling, storage, and transportation. It provides additional protection against physical damage, environmental factors, and contamination. Secondary packaging typically includes boxes, cartons, shrink wraps, and trays that are designed to enhance the durability of products, make them easier to transport, and optimize shelf presentation. Beyond protection, secondary packaging plays a crucial role in branding, offering companies an opportunity to showcase their logo, product information, and promotional content, which can influence consumer purchasing decisions.