SMS vs. RCS vs. OTT Apps: Which Rich Messaging Channel Is Right for Your Business?

In today's busy world of the digital era, brands need to meet their customers where they are, on their phones. A high-end digital marketing agency is constantly leading clients through the most effective channels of messaging to drive maximum engagement. With SMS, RCS, and OTT apps vying for attention, the choice isn't just about communication, it's about strategic might.