Brand Equity and Loyalty: Strategies for Long-term Success
This marketing management assignment delves into the concepts of brand equity and customer loyalty, exploring strategies to enhance both for long-term business success. Students will study the elements that contribute to strong brand equity, such as brand awareness, perceived quality, and brand associations. They will also analyze loyalty programs and customer retention tactics. Through case studies and strategic planning, students will develop approaches to strengthen brand equity and foster customer loyalty, ensuring sustained competitive advantage in the marketplace.